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AMP KiwiSaver Campaign

 

AMP KiwiSaver Campaign
Typography

 

 

As the government announced that they would be ceasing to contribute the $1000 upon a person joining the KiwiSaver Retirement scheme in 2015, AMP jumped right into the opportunity to provide this service themselves. DNA Design were called upon to help boost the KiwiSaver Campaign. I designed this typographic lockup which was used on their responsive website as the hero piece, in keeping with their branding guidelines; the use of the navy blue and their stylised lighting effects.