Baldwin Boyle Group Brandbook

Baldwin Boyle Group Brandbook


Baldwin Boyle Group
Corporate Brandbook




Baldwin Boyle Group is a strategic consultant agency, providing independent communications advice to organisations across Asia-Pacific to help them build and protect their reputation with all key stakeholders. They approached DNA Design, asking us to bring a fresh approach and help as their look had become slightly dated with is blue-greys, whites, and old-school fonts.

Steve, our Creative Director and I put our heads together in creating their new identity, corporate, smart and timeless, yet fresh, current and sophisticated.

We took a typeface we loved, 'Domaine Display' designed by Kris Sowersby from Klim Type Foundry, and put a slight twist on it, adding a extra curve on the letter 'G' to make it BBG's own.