Little Island Coconut Milk
Branding and Packaging
Little Island Coconut Creamery founded by Tommy and James, has brought out New Zealand's first and best tasting coconut-based iced desserts which are dairy free, gluten free, soy free, nut free and also vegan!
Tommy and James came to us at DNA Design, to revamp the packaging for their 1 Litre Coconut Milk, as well as roll out 5 new SKUs at 380mls (Banana, Chocolate, Strawberry, Coffee, and Original). The pre-existing design of the packaging had been very basic and was completely camouflaged when the products were placed in the milk section, this hindered the representation of the differentiating factor; being 'Dairy-free.' Together, Design Director Phil Dunstan-Brown and I created the new visual style to act as a flag in the supermarket, recognisable and of its own category. With carefully selected Pantone swatches to look simultaneously natural and delicious, and a new brand pattern which encapsulated the story of the 'little islands' and the origin of the coconuts, by illustrator Sam Sakaria.