Gildara — Luxury Cashmere
Brand Identity and Packaging
Gildara is a new luxury label that create garments made from rare Mongolian Cashmere fibres. We felt that the provenance of Cashmere is a story that had to be told through the branding and packaging — the tactility and textures on the packaging, warmth and earthiness of colours, and the raw, human touch of chinese calligraphy. All these branding elements have been woven together to evoke the hardworking Mongolian nomad farmers living in the plains, enduring the harsh winters, and the fact that cashmere itself is a rare commodity — hand-combed from the underbelly of goats.
Chinese calligraphy: Master Guang-Zhou Xu